social media real estate

Home Work Writing

• investigate what conversion is *really* like for link in bio — it’s def a coveted spot for sure, but is that just perceived outside value? like how much $$$ or brand+ have sponsored received?
• JZ: great idea to dig into, what does success really look like for link in bio: is it $ generated? Engagement on content inside? I think there’s a couple different ways to think about that could definitely change how creators utilize links in bio platforms
• tiktok introduced “supporting” or fundraising as a separate space for linking on your profile a social cause but seems like it flopped? smaller creators have raised virtually $0 (play around w idea: how much does link in bio become the *instagram of instagram* per se — ie. charli getting a lot of memes about her being scared to remove the black lives matter profile picture she has; do we put up fundraisers as social signaling??)
• JZ: is this exploring how link in bio can be a fundraising space? I think that’s also a really interesting idea - like some creators / individuals choose to promote fundraisers/causes over their own content which honestly gives them a lot of social signaling. Maybe there’s a way to blend supporting causes with your own brand together in link in bio
• other pieces of “real estate”
• having a dedicated story highlight on creator profile
• JZ: iv’e thought about story highlights as well, I feel like it’d be cool to basically scale the instagram profile experience across other apps, eg. show stories in your linktree and stuff like that
• concatenated to name “... (YC W20)” OWNS this — what if a company called “!” made it so creators had to become !brandon for ex
• JZ: concatenated name - i think there’s a huge opportunity here, this is already a user pattern that we see in slack/discord/twitch where !__ is associated with In action and I wonder if there’s a way to capitalize on that same namespace with a link. It’d be hard from a domain routing POV but I think there are good options such as a chrome extension (eg. I use duck duckgo search in chrome and their extension lets !g do a google search instead of duckduckgo search).
• custom branded twitch panels
• JZ: twitch panels - great idea but not too many thoughts. Maybe an opportunity more on the digital creator side to have a panel marketplace / commission source since it’s mostly 3rd party atm
• being known as xxx creator? ie david dobrik seatgeek?
• JZ: not many thoughts here